Refill is a marketing and growth studio for cafes in Pune and PCMC. We design what your customers hold and see, get you found on Google Maps and ChatGPT, and run the nights that bring people back.
For specialty coffee bars
A menu revamp, branded cups and sleeves, a website that takes orders, cloud POS and a loyalty program.
From ₹32,000
Book a free auditOur Diwali price, down from ₹7,999. Customers order from your link on Instagram, Google and WhatsApp, and you keep the commission an aggregator would take. Menu with photos, cart, UPI payments and order alerts on WhatsApp.
₹7,999 ₹4,999 one time
Order for pickup, ready in 12 min
Iced layered latteEspresso over cold milk₹220
Masala chaiCutting, made to order₹60
Butter croissantBaked this morning₹140
Cold brewSteeped 18 hours₹190
Your order
PickupToday, 6:30 pm
To pay₹0
Pay with any UPI app
To Your Cafe · ₹0
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Today
A working demo of the site you get. Tap through it.
All 23 services, set out the way you'd set out your own menu. The right column shows the smallest package that includes it. Most can also be added to a smaller package.
Try a working demo of each one →We mapped 70 cafes across Pune and PCMC before writing these packages. Tell us about yours and we'll match it.
Starter
Cafe Essentials and QR · ₹15,000 one time
You're opening soon, so the first job is a menu people can read in five seconds and a Google listing that shows up when someone nearby searches for chai.
The 10 Central Pune cafes we mapped charge ₹635 for two on average and hold a 4.4 rating.
Ask about StarterThe first three are one-time projects. The last two are monthly retainers for cafes that want us in the room every week.
Cafe Essentials and QR
For new launches, quick-service counters and kiosk cafes.
Menu design and a QR menu, branded palm plates, table tents, and your Google Business Profile and local listings set up properly. See what's in Starter →
Brand and Premium Packaging
For independent specialty coffee bars and boutique patisseries.
A full menu revamp, your own cups, sleeves and boxes, a cafe website with commission-free ordering, cloud POS and a loyalty program. See what's in Growth →
Corporate Gifting and Hampers
For bakeries, bistros and gourmet cafes that want B2B orders.
Diwali and festive hamper packaging, rigid gift boxes, a sales deck for HR and admin teams, CRM sync for corporate clients and a gifting page that takes orders. See what's in Seasonal →
Community and Event Hosting
For community cafes, garden spaces and lifestyle lounges.
Two events and two gigs a month, an art workshop, a run club meet, creator visits, an interactive website and the groundwork for ChatGPT and Gemini recommendations. See what's in Experience →
360° Omnichannel Partner
For flagship cafes, multi-outlet chains and roasteries.
Everything above, plus the full AI search programme, 8 to 10 creators a month, weekly gigs, enterprise POS, staff rosters and payroll, and a central kitchen ERP. One agency lead runs all of it. See what's in Signature →
| Deliverable | Starter₹15,000 | Growth₹32,000 | Seasonal₹48,000 | Experience₹65,000/mo | Signature₹95,000/mo |
|---|---|---|---|---|---|
| Menu and branding | |||||
| Menu design | Included (basic) | Included (premium) | Add-on (festive) | Included (seasonal refresh) | Included (full revamp) |
| Ordering QR | Included (static QR) | Included (dynamic) | Add-on | Included (dynamic) | Included (QR + analytics) |
| Palm plate design | Included (eco-branded) | Included (eco-branded) | Included (festive edition) | Included (event custom) | Included (unlimited runs) |
| Packaging and gifting | |||||
| Packaging design | Included (cups and bags) | Included (full suite) | Add-on | Included (basic suite) | Included (full custom suite) |
| Gift packaging | Not included | Included (gift boxes) | Included (premium boxes) | Add-on | Included (all lines) |
| Diwali hamper packaging | Not included | Add-on | Included (core festive) | Add-on | Included (exclusive range) |
| Corporate gifting | Not included | Add-on | Included (full B2B kit) | Add-on | Included (+ B2B outreach) |
| Events at your cafe | |||||
| Event hosting | Not included | Not included | Add-on | Included (2 a month) | Included (4 a month) |
| Art workshops | Not included | Not included | Add-on | Included (1 a month) | Included (2 a month) |
| Live music | Not included | Not included | Add-on | Included (2 gigs a month) | Included (weekly gigs) |
| Creators and community | |||||
| Influencer campaigns | Not included | Add-on | Included (festive launch) | Included (event coverage) | Included (monthly) |
| Creator visits | Not included | Not included | Included (3 creators) | Included (4 creators a month) | Included (8 to 10 creators) |
| Run club partnership | Not included | Not included | Not included | Included (1 run a month) | Included (2 runs a month) |
| Book club | Not included | Not included | Not included | Included (monthly meet) | Included (twice a month) |
| Your account team | |||||
| Creative director and project lead | Included (email support) | Included (designer lead) | Included (campaign manager) | Included (event lead) | Included (dedicated lead) |
| Website and ordering | |||||
| Cafe website | Add-on | Included (starter site) | Add-on | Included (interactive site) | Included (custom web app) |
| Direct online ordering | Not included | Included (web orders) | Included (gifting portal) | Included (order and pay) | Included (omnichannel) |
| Google and AI search | |||||
| Google Maps and local SEO | Included (profile setup) | Included (local SEO push) | Add-on | Included (ongoing) | Included (multi-location) |
| ChatGPT and Gemini visibility | Not included | Add-on | Not included | Included (core) | Included (full suite) |
| Behind the counter | |||||
| Cloud POS setup | Add-on | Included (cloud POS) | Add-on | Included (multi-terminal) | Included (enterprise POS) |
| CRM and loyalty | Not included | Included (loyalty setup) | Included (B2B CRM sync) | Included (VIP community) | Included (full CRM) |
| Staff shifts and payroll | Not included | Add-on | Not included | Add-on | Included (full HRMS) |
| Kitchen and supply ERP | Not included | Not included | Add-on | Not included | Included (full ERP) |
A Tuesday with nothing on is a quiet Tuesday. We book the acoustic act, the pottery teacher and the Sunday run club, set up the floor, sell the tickets and put a host on the night. You make the coffee.
More people now ask an assistant where to go instead of scrolling a map. Assistants recommend the places they can describe with confidence: clear hours, a readable menu, consistent listings and reviews that mention what you do well.
We tidy your Google Business Profile, add schema markup to your site, fix your listings across Zomato, Justdial and Magicpin, and help you collect the reviews that say what you're good at.
Included from Experience. Local SEO and Google Maps start at Starter.
where can i get a good iced matcha latte in baner?
Try Your Cafe on Baner Road.
An example of the answer we work towards.
Marketing fills the tables. These keep the bill, the kitchen and the staff roster running when it does.
Print work like menus, QR standees and packaging is ready in 7 to 21 days depending on the package. Google Maps ranking usually moves within six to eight weeks of a cleaned-up profile and steady reviews. Events start bringing new faces the first night.
Starter, Growth and Seasonal are one-time projects. Experience and Signature are monthly, and you can stop with a month's notice.
Yes. Most services can be added on their own. The comparison table shows which ones are add-ons for each package.
Our events and print vendors are in Pune and PCMC, so that's where we work best. Website, ordering, POS and search work can be done for cafes anywhere in India.
Your current menu and prices, your logo if you have one, access to your Google Business Profile, and an hour to walk us through the cafe.
See you at your cafe.
Audits run Monday to Saturday across Pune and PCMC.
